As far as the rotting wood, that might come to light if the customer tells you what things bother them about older vans they have seen. Why are they buying new not second hand?
I suggest that people don't buy "features". They buy the benefits (to them) and they will vary from customer to customer.
eg... the feature of Lighter weight. The benefit might be lower fuel cost, or smaller cheaper tug, or carry more water and have longer showers. You need to know the customer.
There is another golden rule for selling.
Your product must be either different or better or cheaper to sell.
If you can claim 2 of those 3 you will do very well. If you can claim all 3 you will clean up.
But the customer has to know.
Cheers,
Peter
bgt said
02:47 PM Mar 12, 2021
I think Australian buyers are now at a point where features, including eco issues, are at the forefront of their minds. Quality will always sell. It's how you sell it that counts.
montie said
07:33 PM Mar 12, 2021
Jeez,
We got a couple of very accomplished sales people on here!
yobarr said
07:52 PM Mar 12, 2021
montie wrote:
Jeez,
We got a couple of very accomplished sales people on here!
Hi Montie...Do I detect a hint of sarcasm? I make very good money in sales,and I work only if I feel like it,but,like you,I marvel at the number of people who advise that they know SO much more than I about sales! Sales is a 3 stage process.First,you must sell yourself....if people don't like you, they never will buy.Next,you sell the idea,then you sell the product.I am a very heavy closer...always you must be in control.Easy,and money for jam,really! Cheers
I suggest that people don't buy "features". They buy the benefits (to them) and they will vary from customer to customer.
eg... the feature of Lighter weight. The benefit might be lower fuel cost, or smaller cheaper tug, or carry more water and have longer showers. You need to know the customer.
There is another golden rule for selling.
Your product must be either different or better or cheaper to sell.
If you can claim 2 of those 3 you will do very well. If you can claim all 3 you will clean up.
But the customer has to know.
Cheers,
Peter
Jeez,
We got a couple of very accomplished sales people on here!
Hi Montie...Do I detect a hint of sarcasm? I make very good money in sales,and I work only if I feel like it,but,like you,I marvel at the number of people who advise that they know SO much more than I about sales! Sales is a 3 stage process.First,you must sell yourself....if people don't like you, they never will buy.Next,you sell the idea,then you sell the product.I am a very heavy closer...always you must be in control.Easy,and money for jam,really! Cheers
https://m.youtube.com/watch?fbclid=IwAR3Tx1piWyxbPTAJlqRtrHGtqNdHzWtSGHGtO9Iv502LYnQS4AiEvu5Ysjw&v=PAACjJ20-G0&feature=youtu.be
Just some fun!