A small business owner was dismayed when a brand new corporate chain much like his own opened up next door and erected a huge sign which read BEST DEALS PERIOD. 

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading LOWEST PRICES GUARANTEED. 

The small business owner panicked, until he got an idea.

He put the biggest sign of all over his own shop-it read... MAIN ENTRANCE.