Meeto, normally most people associate Satay with a peanut flavour thats because the actual Malaysian Satay dish is "skewered meat grilled and flavoured with spices typically containing peanuts". So our friends at Nobby could be claiming that this is a more intensely grilled, spicy meat flavoured peanut or something. Not being a peanut connoisseur a peanut that tastes like a peanut would still just be a peanut to me.