I see it as SA is promoting the food and wine trails which that state is famous for.
Maybe I am prompted to think that due to the rows of what appears to be grape vines in the background.
Probably a little bit confusing for many, maybe adding some more text to the add, or maybe this will be the lead up to the next advert which may start to explain what the With Your Mouth quote relates to.
I have holidayed down there a couple of times, once in the Barossa and once on the Eyre Peninsula. I think it is a caravanners paradise in all times but maybe not the middle of winter.
I guess time will tell what the advertising agency is getting at.
-- Edited by Clarky 1 on Thursday 1st of April 2021 03:21:54 PM
-- Edited by Clarky 1 on Thursday 1st of April 2021 03:22:24 PM